Women and the motor industry can work better together
In 2012-13 our client, Remit Training, was looking to use PR and video marketing to highlight the need for more women to break into the motor industry.
The company wanted to use examples of real women that have had an impact on the motor industry, and who better than Britain’s top female rally driver, Louise ‘Cookie’ Cook.
As part of a sponsorship deal with Louise and her team, Remit wanted to use Louise as part of their PR and marketing campaign to encourage young women to pursue a career in the motor industry.
We set out to launch a PR campaign to span 2012-13, which would include interviews with Louise herself, helping her to promote her rallies across the world, as well as highlighting her need to raise sponsorship. In exchange she would speak up about the importance of women and the motor industry.
Working with Louise, we achieved coverage in a range of motor-industry trade titles, business press and in local and regional media. She also joined Remit at the World Skills Show in Birmingham’s NEC, speaking to students and future apprentices about the benefits of being a part of the motor industry.
While in Birmingham, Louise spoke to Stag Communications about her support of the campaign, what the motor industry has done for her, and the reasons she wanted to break the sector.
We used her interview as part of a wider video for Remit’s website, social media and events. The Females in the Motor Industry film shows how real women have had an impact on the sector, and aims to encourage more young women to don a set of overalls and show the men who’s boss!
Find out more and check out the video here: