PR folk – always the bridesmaid?
It’s been a busy few weeks at Stag and an unusual few too! We’ve had to talk about ourselves for a change!
With the Nottingham Post Business Awards application drawing to a close and the process of tendering underway, we have had the chance to reflect on our own business and recognise what it is we actually do. As a PR agency we spend all of our time promoting and supporting other businesses, so it’s been a bit of a cathartic process to go through.
But it’s left us pondering the question: Do PR professionals spend too much time managing the profiles of others at the expense of their own? It’s a bit like the mechanic that works on the luxury cars and forgets to fix up his old banger!
Not many people know what it is we actually do in PR. You often find your grandmother telling people you work in advertising or your auntie suggesting you’re a bit like Max Clifford!
It’s simple really – we generally spend our time working our butts off to tight deadlines, with heavy workloads to make sure our clients look their best. We’re also the ‘go-to’ when your reputation has crashed and burned.
But what about us? Always the bridesmaid, never the bride?!
However you run your business, whatever the reality, without the handy work of PRs worldwide, businesses probably wouldn’t be viewed in the way they are. We keep the unwanted secrets hidden and tell the stories that make our clients look great.
It’s always a tad awkward ‘bigging yourself up’, no one really likes to do it. Ever read your CV or a personal statement back? Cringe. But being forced to say a few good words about yourself for a change can’t be a negative thing, surely?
We’ve come to realise we’re not too bad at doing it for others so maybe we should have a go at doing it for ourselves. Wow that sounded like a compliment! Maybe that’s a start.
Calling all PR folk – do a bit of what you do for others, for yourself!
