The fluffy stuff..fluffy stuff? How dare you!
There’s really nothing fluffy about the world of PR. Don’t get me wrong, it’s a great job and in my time in this crazy world of public relations I have had some fantastic experiences, met some amazing people, and achieved some really impressive coverage.
But it’s not necessarily the glamorous job Clare Powell and her fellow celebrity publicists would have you believe – far from it.
One of my clients recently helped me and our Account Director, Kate, purchase some of the most glitzy fashion items we will ever own – safety shoes and high visibility vests. I know, showbiz! But actually imperative for our job as we spend a huge amount of time out on building sites. Yep, we’re a little less DKNY and a bit more JCB.
But it’s our clients that keep us interested. Much of the work we do is based on the real substance behind the people we work with. We try to always find the real story in everything.
There’s of course always the big PR campaigns, the obvious big company announcements and the event organisation that comes part and parcel of the job. But for us, it’s about the extra social impact our clients offer the communities they work in, the people that work hard for an organisation, the stories behind the services and products that perhaps have a quirky angle or a different perspective.
PR is there to raise awareness, create talkability, help support marketing and sales strategies and deliver effective results. It’s often hard to showcase the tangibility of a PR service. Some people are looking to see one article, interview or feature to offer instant results, bums on seats and ultimately an increase in revenue.
This is of course possible, we have a number of examples where the coverage we have achieved for our clients has seen the desired and immediate response. It’s fantastic when this happens and reflects the hard work put in to a targeted campaign (see our Remit Training case study for more on targeted campaigns). But it’s not always about that. Sometimes it’s about brand association, reputation management and even in some cases just regular information flow to key stakeholders.
Yes there’s more to us than the stats and figures. We’re the conversation in the pub: “Did you hear what Nottingham City Homes did today?” or the “I must go and see Lincoln Castle when Woodhead Heritage has finished their restoration!”
Putting a clients’ name on the tip of your tongue – that’s what we’re here to do.