Great copywriting doesn’t mean you have to write long trawling paragraphs of flowery language. Not everyone wants to read War and Peace.
Did you know that we have an average reading age in the UK of just nine-years-old? In 2019 we are also mainly writing copy for websites, and social media content.
We need to make sure that the copy and content we use is easy to read, clear and appropriate. And our copywriting must always be written with our target audience in mind.