We’ve been working with our client CT Skills to promote its brand new BBC Traineeships scheme across the East Midlands.
As part of the media promotion, BBC Radio Derby asked to carry out a live interview with CT Skills’ Chief Executive Officer, Alex Ford, on Sunday 2nd August during Devon Daley’s evening show.
The interview was not only an opportunity to talk about the programme itself, but promote the initial assessment day taking place in Derby just over a week later. This opportunity was seized by CT Skills with a number of mentions of the event, including contact and web details. The interview is engaging, relaxed and a great example of how to monopolise on a live interview opportunity!
A bit more on the story…
The BBC, Department for Work and Pensions and Skills Funding Agency promised to create up to 5,000 digital traineeships for young unemployed people across the UK, through the Make it Digital programme. The scheme will give trainees the chance to learn digital skills including creating websites, running social media campaigns and making short videos for the internet as well as employability skills like budgeting, team working and project management.
Alex Ford, CEO at CT Skills said; “We are delighted to have been selected as one of the key deliver partners for the BBC’s Make it Digital Traineeship programme. We have been delivering Traineeships across a number of sectors for over a year and know how impactful they can be in opening up opportunities for young people.”
Over eight weeks the traineeship, aimed at young people aged between 16 and 24, will cover a range of digital skills and work experience designed to help them find a path into employment. After five weeks of online webinars and classroom-based training with CT Skills, trainees will go on to do a three-week placement with an employer.
For more information, check out dates for up and coming assessment days on CT Skills’ homepage