We all love hearing about a scandal. Bad news is good news to any media organisation.
Whether it’s a hair in someone’s main course, or a rat infestation on the local housing estate; as readers, listeners and viewers, we love it. Those on the receiving end of such disastrous events of course, not so much.
You can never take your reputation for granted – that five star review, the award for best customer service, the glowing reference from a critic…they can all be made insignificant by one bit of bad press.
So what happens when your reputation is on the brink of crashing and burning? You need someone who knows how to deal with reactive PR.. Your bad news fairy godmothers let’s say!
One thing you learn very early on working in public relations: ”No comment” is a no-go! You may as well hang a big fat ‘guilty’ sign around your neck.
Fess up, get over it, explain your position and ensure the media and your customers know you’re doing everything you can to correct the situation. But you don’t have to do it alone, this is what your PR team is for!
When the chips are down, it’s sometimes hard to get your head around addressing a situation head-on and admitting your mistakes. But take heed, listen to your PR professional’s advice, and tell the truth.You may be today’s headlines, but an honest and transparent approach, could easily ensure you’re tomorrow’s chip paper (cue the old school reference, don’t guess our age!).
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