Media training is key for any business,
Whatever its size. It’s important to prepare senior and public-facing members of staff for the prospect of carrying out press interviews with all kinds of media, not to mention broadening company awareness of media opportunities.
At Stag Communications we have a broad range of experience both working in and alongside the media. Here’s a bit more about us:
Clare Hitchings’ training began in newspapers, working on one of the country’s biggest regional papers as a reporter and business journalist.
She has since spent the past ten years working in the PR industry, both in agencies and in-house, before setting up her own business in January 2012.
Mark Hitchings is a multiple award-winning radio and media producer, with 18 years experience.
He currently holds the title of European Breakfast Show Producer of the year and is a multiple Sony Radio Academy Award winner. As well as his role as the Breakfast Show Producer for Capital FM East Midlands, Mark also runs Hitchings Productions, providing videography services
What we do
Our half-day sessions can be carried out for up to eight people. We focus on:
- What makes a great story? Things to look out for, what is the media looking for, the importance of case studies
- Media interviews – what to expect, what to remember, the potential pitfalls, some good and bad examples – how would you do it?
- In practice – each staff member will be given the chance to run through practice sessions on broadcast and print interviews, these will be carried out in two separate groups covering:
- Interviews with print journalists, what to say, what can and can’t be printed, how reliable is an ‘off the record’ chat, and what to avoid
- Interviews with broadcast media – speaking with a microphone, hearing yourself back, confidence in a studio environment, speaking on camera, what to say and what to avoid.
- How should your company be perceived? A look at the sort of media your business would benefit from, what more staff can do to help facilitate media opportunities, what are the key messages to deliver and what sort of company do you want to be seen to be?
Mat Hall, Sales and Marketing Co-ordinator at Woodhead, said:
“We are already working with Stag Communications to raise our profile in the local, regional and trade media. So it was important to us that a number of our employees went through a media training course to help us feel prepared and to better understand how the media works. We had fantastic feedback from all four sessions, with a number of people saying they had not only learnt something new, but really enjoyed the experience too. I would recommend the training to any organisation that may be facing media interviews in the future.”